Content Marketing Blog

Time to take a social media holiday?

The phrase 'getting away from it all' has been around for some time, but over recent years it has taken on quite a different meaning for some people.

In a world where we are constantly connected to friends, family and work colleagues through the likes of Facebook, Twitter and LinkedIn, the need for a holiday can seem that little bit greater.

At least that's what a new survey from has discovered, as it found that people with a host of social networking accounts are keen to take a break once in a while.

The survey questioned more than 2,000 adults over the age of 18, BusinessNewsDaily sources report, with more than 40 per cent of them managing more than one social networking profile.

More than half of those polled said they either check these sites for updates or have more profiles than they did two years ago.

The average adult was found to manage three email addresses – which has also increased from two years ago – while 35 per cent said they spend more than half an hour a day reading social media content and emails.

Jeff Tinsley, chief executive officer of MyLife, explained that it is universally accepted that people are living much of their lives through the online domain.

"Their internet identities are their true identities, and they are spending an increasing amount of time managing all their connections and communications across multiple services, leading consumers to feel overwhelmed," he commented.

So what do these findings tell those running Facebook campaigns and other types of social media strategy?

People generally don't like to be bombarded with pointless updates – this was cited as one of the reasons why they need to get away from it all in the first place!

Striking a balance between establishing a presence and overwhelming users is essential to avoid alienating your chosen audience.

Posted by Emma Furze