Content Marketing Blog

Tips on writing for the web

Web writing is quickly becoming a must-have skill as more and more people go online to search, shop, blog, socialise and browse.

It is also something that a number of individuals ranging from business executives to soccer mums – and even your high school English teacher –  struggle with, often citing poor communication skills or a lack of confidence as reasons to avoid writing.

And while some people may take a little longer to express themselves or convey ideas, it doesn't mean that they can't do it.

So now that you know you have the ability to write good copy for the web, the next step is to start putting pen to paper.

The first rule of digital writing is to remember that people go online for a reason and usually want answers to whatever problem they may have, whether that be finding the perfect cocktail dress or learning how to use a power tool.

Having fresh content that is regularly updated – which means it is still current – can go a long way to helping people reach these goals.

While adding calls to action will simply make it easier for them to access the information they need quickly.

Another hot tip is to spare a thought for your reader and try to make sure that the copy you do produce is easy to follow and avoids any unnecessary jargon.

Knowing a bit about your target audience, their interests and online behaviour will help you connect with them on a more personal level.

After researching the reading habits of your customers, you may find that they prefer shorter articles rather than long essays.

Tips likes these will all help you write good online content, but if you want to take it to the next level you might have to do a little more homework.

Spend a few hours jotting down the articles, websites and social media updates you find engaging and then look for ways to incorporate their style into your own work.

Posted by Aimee McBride