Content Marketing Blog

Tumblr rolls out an e-commerce button

While most brands are focusing their attention on Facebook and Twitter, the microblogging site Tumblr has gone by largely unnoticed.

But Tumblr may soon find its way into your social media strategy, recently launching an e-commerce feature.

Tumblr announced the brand new tool yesterday which enables users to “buy”, “browse”, “pledge”, or “do something”, similar to Twitter’s “Buy” button that was launched earlier this year.

Currently these options are only available with four sites: Etsy, Artsy, Kickstarter and Do Something, but soon it could lead to all new opportunities in e-commerce and advertising for the social platform, especially if it were to partner up with the likes of Amazon or Ebay.

It is unclear if Tumblr is getting a cut of the profits from its e-commerce button. But the site is testing out the feature to see if everything runs smoothly, and also to see how its users respond to it.

Tumblr was purchased by Yahoo last year, and since then Yahoo’s CEO Marissa Mayer has made it clear that she has big plans for the site.

This leadership could explain why Tumblr is now the fastest growing social platform in the world, with 120 percent more active users over the past six months alone, according to Global Web Index.

In Australia, Tumblr has over 4.5 million users according to November statistics released by Frank Media, almost double Twitter’s 2.8 million monthly active users.

As the organic reach for brands on Facebook and Twitter continues to decrease, alternative social platforms such as Tumblr could soon be the best way to get your content out there.

Posted by Dylan Brown