Content Marketing Blog

TV news losing its grip on audiences, online news stats climbing

If we want to find out the latest news in the world, it's all at the touch of our fingertips – we don't have to wait for the evening news anymore!

Those days of reading the newspaper in the morning, and then finding out the updates on a story later on in the evening bulletins is definitely a thing of the past thanks to the internet and social media.

There is a constant influx of fresh content and updates to keep us informed on an issue or major story, where we can follow the events as they happen in real time on social platforms such as Twitter and Facebook.

Not only can we stay informed but we can also receive custom news, finding out about topics that interest us, rather than being told what to be interested about.

A study released by the Pew Research Centre on September 27 has found that there are signs of TV news – which has so far held audiences through the rise of the internet – becoming vulnerable to the changing news landscape and may be "losing its hold on the next generation of news consumers".

Trends in news consumption from 1991 to 2012 were studied, with digital and online news consumption continuing to grow and the most dramatic change in the news environment coming from the rise of social networking sites.

The results have indicated that the number of people aged 18 to 29 (usually considered social media savvy) regularly watching local news on TV has fallen from 42 per cent in 2006 to 28 per cent today.

The main trends identified in online news consumption found that more people were receiving news through mobile devices and that people were starting to see more news on social networking sites.

An infographic from has also supported the rise of social media in the news landscape finding out that 50 per cent of people learned about breaking news from social media rather than official news sources and that 46 per cent of people get their news online at least three times a week.

Posted by April Revake.