Content Marketing Blog

Twitter and Google go head-to-head in battle over personalised search

Search giant Google is in hot water after a number of commentators went online to voice their concerns about its latest updates.

It seems that not everyone is happy with the company's decision to 'socialise search' by integrating user and brand information from Google+ and Picasa – which is owned by Google – with regular search results.

So far it seems that representatives from Twitter have been the most vocal in their criticism of the company's new approach to ranking.

Twitter's general counsel, Alex Macgillivray, made his thoughts on rollout clear when he described it as a "bad day for the internet".

In an official statement the social network said that the introduction of the new Google algorithm, which is referred to as 'Search plus Your World', that rather then personalising the web it was actually warping results.

Read the official statement in full:

"For years, people have relied on Google to deliver the most relevant results anytime they wanted to find something on the internet.

Often, they want to know more about world events and breaking news. Twitter has emerged as a vital source of this real-time information, with more than 100 million users sending 250 million Tweets every day on virtually every topic. As we've seen time and time again, news breaks first on Twitter; as a result, Twitter accounts and Tweets are often the most relevant results.

We're concerned that as a result of Google's changes, finding this information will be much harder for everyone. We think that's bad for people, publishers, news organisations and Twitter users."

Google responded by saying: "We are a bit surprised by Twitter's comments about Search plus Your World, because they chose not to renew their agreement with us last summer, and since then we have observed their rel=nofollow instructions."

As Elise wrote in yesterday's blog post, Search plus Your World builds on Google's social search platform that was introduced in 2009 and helps users find information on public content with relative ease.

But now back to the blue happening in the online sphere – in 2011 Twitter cancelled their partnership with the search provider, which had previously seen Tweets appear in Google's real time results.

Posted by Aimee McBride