Content Marketing Blog

Twitter boss announces curation changes

In an address to the Online News Association conference in San Fransisco, Twitter CEO Dick Costolo intimated that the micro-blogging site will soon be releasing content curation features and tools for interaction.

The leader of one of the biggest social networking sites in the world has spoken of how these content curation features will allow users to amass information to suit their interests in different topics of Twitter campaigns.

"We’ve known for a long time that for events in the real world, the shared experience is on Twitter. We want to create an ability to curate those events."

"We want to migrate to a world in which the 140 characters can serve as a caption for additional functionality. We’d like that to include things like real-time data, even an application functionality," he said.

'Tweet boxes' are apparently also on the cards, which will provide a method of polling that can track results in real time. Such a system could revolutionise the way things like television polls are conducted during debates. The U.S presidential debate could be one such arena where the public could weigh in on which candidate they felt presented an issue more coherently or more convincingly.

The CEO said that to prevent Twitter from becoming a traditional 'media company' the ability to curate information and tweets is very important. It allows consumers to ensure they're getting the content that they feel matter to them.

Costolo says that the polling feature will be practical for journalists in the newsroom, who may be able to report more accurately on what the public is feeling regarding a particular issue.

There are also reports out that Twitter will allow users to download their entire posting history.

Twitter has allowed celebrities to advance their brand, with Charlie Sheen for example, amassing a million followers faster than anyone else in Twitter history.

By Tim Wright