Content Marketing Blog

Twitter celebrates rapid growth

Social media giant Twitter has announced that it is distributing over 200 million Tweets per day.

That's 135 million more than this time last year.

The announcement was made on Twitter's official company blog yesterday (August 1).

Clearly the bite-sized chunks of news, opinion, gossip and entertainment are catching on like wildfire.

To deal with the rapid growth the company has expanded its employee roster from 250 to more than 600.

It also noted that in the space of twelve months, the number of registered Twitter apps has increased from 150,000 to more than one million.

The growth has been noticed by venture firm DST Global who has pledged a "significant round of funding" towards its future success.

Twitter's popularity boost in the last 12 months can be attributed to a number of things.

Several political events have shown the social applications for mobilising mass protests.

Egyptians used the service to unify political protestors during its revolution in January 2011.

As an alternative to mass media, social media allowed for the people to have their say, as well as organise demonstrations which resulted in the resignation of president Mubarak and the dissolution of its parliament.

More recently, US president Barack Obama used the service to urge followers to apply political pressure to Republican congressmen over the US debt crisis.

People are also becoming more accustomed to the immediacy of the feed.

The tragic death of singer Amy Winehouse reached millions via Twitter prior to being widely reported by major news outlets.

There are also more celebrity tweeters than ever before, with millions tuning into the daily posts of Justin Bieber and Britney Spears among others.

Without a filter of a publicist or public relations company, fans love the interaction with their favourite stars, even if it is simply finding out what they had for breakfast.

There's also the increase in brands jumping onto the social media bandwagon.

Twitter campaigns are proving to be interactive, economical and interesting for consumers who want more from their favourite companies.