Twitter – exclusive content with a personal touch
Twitter is a great way for journalists and marketers to make their news more personal and intimate, according to one expert.
University of Canberra lecturer Julie Posetti, who teaches social media to journalism students, told The Australian that Twitter is an ideal platform for actively engaging with consumers.
She said that rather than regarding readers as "passive receivers", Tweeters should instead embrace the microblogging website's fast-paced and content-driven style.
"Think of Twitter as a global, public, real-time publishing platform that demands conversationality and a more intimate, personalised tone," she explained.
And with more users shifting to mobile devices, social media is becoming even more useful for marketers and businesses than ever before.
Facebook, Twitter and LinkedIn all offer an easy way to connect with mobile consumers – all three have apps on leading mobile platforms. Recent figures from Telstra suggest that especially among 18 to 25-year-olds, smartphone-friendly social media has never been more popular.
Engage your potential and existing customers with exclusive content – don't be shy about tweeting your latest blog headline to showcase your site's original content or posting special offers for your social media followers.