Content Marketing Blog

Twitter unveils official plug-in for WordPress

Twitter, the hugely-popular micro-blogging service, has unveiled an official plugin for WordPress.

WordPress is the world’s most commonly-used platform for building and maintaining websites. WordPress.com claims that more than 50,000 new WordPress sites are launched every day.

Twitter, meanwhile, has 288 million active users sending a combined 500 million tweets daily, according to its own figures.

As WordPress users will know, there have been various Twitter plug-ins available for some time, but this is the first plugin provided by Twitter rather than a third party developer.

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“The official Twitter plugin for WordPress helps sites powered by WordPress embed Twitter content and grow their audience on Twitter,” Twitter said in a post on its official blog.

Users will be able to customise their embedded tweets and videos from the WordPress admin interface so that they better match their chosen website theme. The plugin also offers more familiar features, such as, tweet buttons so that readers can easily share blog posts and follow buttons to help website owners grow their Twitter followers.

For advertisers, the official Twitter plugin makes it easier to track the actions users take from Twitter through to onsite conversion opportunities.

The launch of Twitter’s first official plugin follows the company’s policy of squeezing out third party providers with its own offerings.

The community of third party developers that sprung up around Twitter has been a key driver of innovation and has helped to lower the risk of new product development. Whenever Twitter is considering adding a new feature, it only has to look at the third party apps that are already plugging the hole to determine whether or not it’s worth doing, and if so, how best to do it.

Twitter remains one of the world’s most popular social media sites and continues to add new users despite its already impressive footprint. It does though face increasingly stiff competition and was outgrown by Instagram last year, according to figures from Pew.

Castleford