Content Marketing Blog

Twitter has Tweets, images, loop videos and now… a music app!

Almost a decade ago, MySpace was the social media platform that was revolutionising music, with a number of emerging, unsigned artists reaching new audiences and more scores of people heading online to listen and engage with their favourite bands.

In 2013, people listen to music online in various other ways including YouTube, Spotify and SoundCloud, with Twitter now jumping on the bandwagon.

The social platform announced yesterday (April 18) that they have released Twitter #music, a new service that will change they way people find music.

The new app works by using Twitter activity – including Tweets and engagement – to find and surface the most popular tracks and emerging artists.

"It also brings artists’ music-related Twitter activity front and center: go to their profiles to see which music artists they follow and listen to songs by those artists. And, of course, you can tweet songs right from the app," We Are Hunted founder Stephen Philips posted in the Twitter Blog.

Mr Philips posts that if you're interested in songs that have been tweeted by artists or people you follow on Twitter, you can navigate to #NowPlaying to view and listen to those songs!

The #music app could prove to be very helpful for the Twitter campaigns of music artists and others in the business to help bring attention to tracks.

It can be downloaded from the App Store today or you can instead enjoy the web version, music.twitter.com, with the service currently available in Australia, New Zealand, the US, the UK, Canada and Ireland.

R&B singer Ne-Yo Tweeted that Twitter had some "insane things in the pipeline", remarking that the #music app is big.

Fellow musician Nikki Sixx echoed Ne-Yo's sentiments, Tweeting: "Loving the new app by Twitter #Music. I think this is gonna revolutionize [sic] things real fast…".

"Many of the most-followed accounts on Twitter are musicians, and half of all users follow at least one musician. This is why artists turn to Twitter first to connect with their fans – and why we wanted to find a way to surface songs people are tweeting about," Mr Philips posted.

Posted by April Revake.