Content Marketing Blog

Twitter introduces new ‘Lead Generation Card’

Social media is fantastic in offering tools that provide a deeper connection with consumers, with Facebook campaigns allowing people to actively engage with your content through likes and the sharing of links, pictures and posts.

Twitter also offers similar features through their hashtag and re-tweet functions, that allow people to comment on your products, Twitter campaigns or company and generate conversation.

It's also easier for companies to get their name out to the social media masses on Twitter, with the microblogging service offering a feature, Twitter cards, that makes it possible to "attach media experiences to Tweets that link to your content".

If you add a few lines of HTML to your web pages, users who Tweet links to your content will have a 'card' added to the Tweet, which is visible to all of their followers.

Twitter cards can, as a result, help to drive traffic to your site, give some control on how your content is displayed with Tweets and also grow the number of people following your Twitter account through content attribution.

The social platform recently announced (May 22) that they had added a new Twitter card, the Lead Generation card, which will help companies to drive "highly qualified leads".

"The Lead Generation Card makes it easy for users to express interest in what your brand offers. Users can easily and securely share their email address with a business without leaving Twitter or having to fill out a cumbersome form," Twitter's revenue product manager Mitali Pattnaik posted on the Advertising Blog.

"When someone expands your Tweet, they see a description of the offer and a call to action. Their name, @username, and email address are already pre-filled within the Card. The user simply clicks a button to send this information directly (and securely) to you."

The Lead Generation Card is currently only available to Twitter's managed clients, but Pattnaik notes that they have plans to launch the card globally and to small and medium-sized businesses soon.

Posted by April Revake.