Content Marketing Blog

Twitter keeps citizens informed about Hurricane Sandy

Social media platforms play an important role in the event of natural disasters, with the power of engines such as Twitter being put to use in New York with the arrival of Hurricane Sandy.

The super-storm is battering America's east coast, with New York City – often known as the city that never sleeps – going into lockdown.

The hurricane is reported to be threatening more than 50 million Americans, with streets in New York flooded and The Guardian reporting that more than 3.1 million people were without power.

Twitter can help to provide real-time emergency information, providing citizens with updates on the situation and instructions on what to do.

Twitter's vice-president of communications Gabriel Stricker posted on the Twitter blog some resources for Hurricane Sandy.

The blog held accounts suggested by local and state government officials including the Red Cross, the Federal Emergency Management Agency (FEMA), National Weather Service (NWS) and other government bodies.

These were to help citizens that if in the event they were to lose power or internet, they can still get alerts from accounts on Twitter to their mobiles through text messaging.

Stricker posted on the blog on October 29, that people can receive Tweets from any Twitter user directly even if they don't have a Twitter account.

A text just needs to be sent with 'follow [username]' to the number provided to receive tweets via SMS, with text notifications working with every major operator in America.

Twitter has also launched a #Sandy page, providing important information and timely Tweets throughout the storm.

Promoted Crisis Tweets have also been offered by Twitter to the Red Cross, FEMA, the New York City's Mayors Office and the Maryland Emergency Management Agency to help keep people updated during and after the hurricane.

Posted by April Revake.