Content Marketing Blog

Twitter news: widgets and innovative inventions

It seems our natural desire to categorise information has not escaped the attention of Twitter.

A new widget called Downtweet has been developed to help users organise streams of posts so that they can access relevant and interesting original content quickly.

Think of it as a search engine specifically designed for Twitter – an ideal way for the technologically-savvy to find what they are looking for, without scrolling through updates about everyday activities.

The widget is available as a free download and can be added to your blog or website – a move that is said to increase a page's visibility and encourage people to stay for longer.

According to research reported by Downtweet's Michael Diamond, users spend more time on sites that have interactive features such as widgets or chat boxes.

In an environment where everyone is developing an online presence, it could be easy to drop completely off the radar – adding intuitive user interfaces to your site may be a great way to attract more people to your fresh content.

As Aimee mentioned on Monday, Twitter has also been in the news recently thanks to another innovative start-up company using the social media site for inspiration.

Local Australian entertainment company Collector's Edition has just launched a new product in the US that takes a unique spin on traditional Twitter campaigns. Co-founders David Gillespie and Johnny Mair will print your Twitter feeds on toilet paper and deliver them to your house.

"Twitter on toilet paper. Social media has never been so disposable!" tweeted the company on March 29.

Mr Gillespie also spoke to Bloomsburg Business Week (BBW) on the same day, and apparently Twitter is very happy with the new product.

"The best part is that Twitter themselves, first from London, have gotten in touch. They said they loved it."

Unfortunately for the two keen entrepreneurs this isn't going to be their retirement venture, Mr Gillespie also told BBW.

"I can assure you that there is no money to be made in custom-printed toilet paper. It's an expesnive endeavour. This is a nice kind of PR thing for the broader company we work on, called Collector's Edition."