Content Marketing Blog

Twitter photo-sharing service is number one

After a rocky start third-party photo sharing on popular social network Twitter is going strong, according to new statistics from Skylines, but the brand's own provider is still the number one user platform.

Skylines – a real-time image search engine – said that 36 per cent of all pixel traffic is being transferred via the social network.

TwitPic is responsible for processing 30 per cent of tweeted photos at the same time as use of competitor YFrog dipped some 21 per cent.

It was not too long ago, however, that the competition between the two providers had been tighter, with TwitPic controlling 47.5 per cent of the overall market share compared with 29.3 per cent from YFrog.

The results may come as a surprise to many within the industry given that it was only in August this year that Twitter announced its own photo hosting service with partner Photobucket.

And while quite a number of third-party operators were initially concerned by the network's decision to introduce its own uploading system, it is now believed that an ever-expanding market will allow room for a variety of media players.

Despite an API service, which assists developers to build and host photos directly rather than using a third-party, and Twitter Galleries third-parties are still profiting from the new service.

Twitter clients currently use a range of different devices to share fresh content including Twitter for iPhone (21 per cent), web (17 per cent), Instagram (13 per cent) and Twitter for Blackberry (12 per cent).

Sitting beneath the tenth percentile mark, but still important are – Twitter for Blackberry and Andriod, Twitpic, photos from iOS, Tweetdeck, Twicca, Echofon and others.

As photo sharing becomes easier it seems that more and more people are turning to media suppliers to help them pass on information with friends quickly and efficiently.

In the Skylines report 24 million images were analysed to determine which applications and providers were used by Twitter users.

Posted by Aimee McBride