Content Marketing Blog

Twitter pushes news credentials in 2014 review

Micro-blogging site, Twitter, highlighted its role in the breaking and sharing of big news stories when it published its review of 2014 last week.

YouTube’s 2014 retrospective was dominated by spoof videos, adverts and TV clips, but Twitter is getting all serious these days.

Keen to shed its reputation as a place where millions of people update each other on their choice of breakfast cereal and other similarly trivial concerns, Twitter is positioning itself as the central hub in the new media landscape.

As newspapers see their readership and influence decline, social media is becoming the first stop for many people when they want to know what’s going on in the world.

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Twitter has been first among the big social media brands to create tools for its users to break and share new content, whether they are journalists, celebrities, politicians, marketers or private citizens.

Its 2014 #YearOnTwitter showcases its role in big news stories from the Fifa World Cup and the Scottish independence vote to the kidnapping of schoolgirls in Nigeria and the recent race riots in the US.

Twitter’s collection of the year’s noteworthy tweets included footballer Luis Suarez apologising to his latest biting victim; British Winter Olympian Lizzy Arnold tweeting live from the podium as she waited to receive her gold medal; and restaurant chain Arby’s indulging in a little guerrilla marketing at the Grammies.

The “Golden Tweet” – the most heavily re-tweeted tweet of the year – went to Oscars host Ellen DeGeneres, who raised the bar for viral selfies when she shared a photo packed with Hollywood royalty including Brad Pitt, Kevin Spacey, Bradley Cooper, Meryl Streep, Jennifer Lawrence and, err, Ellen DeGeneres. That tweet was re-tweeted more than 3 million times.

Over on YouTube, a series featuring a dog wearing a mutant spider costume was the most popular video of 2014. This is the kind of stunt that would have been mildly amusing as a meme, but Sylwester Wardega decided to get a bit more creative.

Not satisfied with dressing up his faithful hound, Chica, as a huge spider, he went one better and scared various unsuspecting members of the public half to death by having it burst out of the shadows while he filmed the whole thing for his YouTube channel.

Mutant Spider Dog didn’t quite make the top spot in Australia, where a sing-along from the Disney smash hit Frozen was the most popular video.