Content Marketing Blog

Twitter updates make it easier for brands to manage their image

The Twitter ecosystem has a number of features that appeal to brands, but none more so than the ability to communicate directly to customers with only a moment's notice.

And whether your brand is promoting last-minute sales, important user updates or product information, it is relatively easy to share that message with minimum cost.

But there is still a down side to social engagement programs for some companies, as well as high profile personalities when open dialogues turn nasty.

Qantas was in the news recently after its attempts at running a luxury travel competition were thwarted by tweeters taking the opportunity to ridicule the company for its handling of recent industrial relations disputes.

More than a few eyebrows were raised after the winner of a Facebook competition run by Nissan Australia was awarded to one of the organiser's friends.

As well as similar public relation meltdowns that seem to happen on an almost daily basis such as Ashton Kutcher's recent tweeting slip-up or the fact that millions of people now have access to Charlie Sheen's mobile number after he accidentally made it public on Twitter.

But late last week (Thursday 8) the social network announced a raft of changes that will make it easier for brands to manage their image.

In an official post the company announced new features such as enhanced profile pages and the ability to embed tweets – the services have also been extended to mobile phones, so that users can continue the conversation at a location that suits them.

For brands this means the introduction of company profile pages that cater to business needs with a "large header image for displaying your logo, tagline and any other visuals".

Importantly, you will also have the ability to control what messages or posts people see when they visit your businesses page.

"You can also control the message visitors see when they first come to your profile page by promoting a tweet to the top of your page's timeline," wrote Twitter – a nifty feature for anyone looking to engage users and better manage your public image.

Posted by Aimee McBride