Content Marketing Blog

Twitter used to promote new medical research [VIDEO]

The next time you find yourself thinking Twitter isn’t relevant to your audience, remember this story.

A recent study by the University of British Columbia has revealed that doctors are using Twitter to promote their latest research and engage in relevant debates.

So, as well as updates from celebrities, politicians and brands, you might find breaking news about a new drug popping up in your Twitter stream.

In the study, lead author and neurology professor Julie Robillard and one of her associates spent more than six months analysing Twitter conversations related to Parkinson’s disease and stem cell research for spinal cord injuries.

What they found was that 15 percent of tweets about Parkinson’s disease and 25 percent of tweets about spinal cord injury came from medical professionals.

Most of these tweets were about the latest ground-breaking studies, and posts with links to research received the highest amount of re-tweets.

This just goes to show that when you dismiss Twitter as an endless outpouring of triviality you could be cutting yourself off from some genuinely relevant and influential people.