Content Marketing Blog

Twitterati shifts attention from World Cup to Ashes

With the World Cup hosts for 2018 and 2022 confirmed, the millions of people that use the micro-blogging website Twitter have shifted their attention back towards the Ashes.

Twitter's trending topics featured a number of World Cup-related themes this morning. The hash tag #wc2022 was in the Australian top ten along with "blatter" (FIFA chairman, Sepp Blatter), "FFA" (Football Federation Australia) and "quatar" (Qatar, the successful 2022 bid).

Aussie football fans had hoped they would be celebrating today, with Australia in the running to host the 2022 tournament. As it turned out, Qatar topped the poll, bringing the World Cup to the Middle East for the first time.

But Aussie tweeters have put that disappointment behind them and turned their attention back to cricket. This evening's trending topics feature "Adelaide Oval" (the venue for the second Test), "Haddin" (Aussie wicket keeper and blogger, Brad Haddin) and "Marcus North" (the Aussie batsman under pressure after another early dismissal today).

With Australia up against it – all out for 245 at close of play – the Ashes banter is likely to continue into the night.

Twitter's trending topics can provide an interesting snapshot of what Twitter users are talking about. As well as global trends, you can also focus on particular countries or cities.

A look at the UK's hottest topics suggests the World Cup decision is still smarting. "Sepp Blatter" remains very popular – and with all the snow over there – so does the weather.

Brad Haddin makes it into the top ten again – a nod from the British Twitterati to the man who stuck it out to the bitter end, notching up 56 before falling to Stuart Broad.