Content Marketing Blog

Upcoming Penguin update will be a ‘delight’

“Delight” – not a word that springs to mind when you think of a new algorithm update, but that’s what Google’s Webmaster Trends Analyst, Gary Illyes, used to describe the new Penguin update.

According to Search Engine Land, Mr Ilyes revealed at the Search Marketing Expo East that the long-overdue Penguin update could take place sometime next week if everything goes to plan.

The Penguin algorithm has been rewritten from scratch, and is said to benefit everyone – including sites producing content for SEO.

The new update should be a “delight” for most people, said Illyes, who also mentioned it would also be beneficial for webmasters.

This update will be the sixth since Penguin was first introduced back in 2012. However, the last refresh was almost a year ago, causing major problems for sites that were hit by the last update and have since made amends.

Although this Penguin update took its sweet time to arrive, Illyes said we can expect more frequent refreshes in the future.

However, if your website has been removing dodgy links recently, it may be too late. Illyes said the cutoff for making changes was around two weeks ago.

Penguin updates are designed to penalise sites using dodgy links to boost their search rankings, while another Google programme named Panda target sites with low-quality content.

The latest Panda refresh took place last week, which affected 3-5 percent of all search queries.

Following Google’s webmaster guidelines has become extremely important. Brands wanting to reach consumers online are responsible for maintaining these guidelines, or risk being penalised by these algorithms.

Posted by Dylan Brown