Content Marketing Blog

VIDEO: Ronald McDonald gets his own hashtag

Content Marketing Survey May 2014

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Over the past decade or so the internet has changed the way we shop.

As well as buying stuff online, we also research products, read reviews and even interact with brands through their websites or social media.

Now, you might not be able to download a Big Mac just yet, but Maccas does have a new gimmick for connecting with its loyal customers.

The 74 year old fast food chain has given its iconic clown Ronald McDonald his very own hashtag.

The hashtag can be used to track the famous clown engaging in various charitable activities across the company’s official Facebook, Twitter and YouTube accounts

In preparation for the campaign, they also gave their ambassador a brand new look upgrading him from his traditional yellow jumpsuit to a brightly-coloured vest and cargo pants.