Content Marketing Blog

VIDEO: The pros and cons of the ‘right to be forgotten’

Content Marketing Survey May 2014

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You can find out a lot about a person on the internet these days. Just by clicking on someone’s social media profile you can find out where they live and work, what they look like, as well as their favourite brands and TV shows.

Although this is mostly a good thing, it can set people at a significant disadvantage if the information about them is negative or wrong.

To put some boundaries in place, last month the European Union passed the ‘right to be forgotten’, a ruling that allows people to request search engines to take down information about them which they deem to be damaging or incorrect.

The court said search engines are responsible for the type of data they provide and act as data controllers.

This is good for people who have made mistakes in the past and want to start afresh, or have been unfairly accused of something they didn’t do, but it does come with some disadvantages.

It also means people can alter what is being said about them just because they don’t like it, which feels like internet censorship. There were something like 12,000 requests lodged in the hours after the court ruling was announced.