Content Marketing Blog

VIDEO: Who spends more time online – men or women?

Content Marketing Survey May 2014

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Whether you like it or not, the internet has taken on a major role in our everyday lives.

In fact, it has become so much a part of our lives that it has even started to interfere with our relationships.

A recent poll by PEW Research found almost one in five adults between 18 and 29 have had an argument with their partner about how long they spend online.

So lets settle the argument right here – who spends the longest online? Men or women?

According to recent statistics released by IAB Australia, more Australian men were online during the month of April than women, but not by much.

Almost nine million Aussie males were online in April, compared to just over 8 and a half million females.

The study also found men spend more time online than women.

During April, men between 25 and 34 spent an average of one hour and 23 minutes more time online than women of the same age.