What do tablets mean for your content strategy?
It might not come as a surprise that tablet shipments have increased considerably over recent months – the latest figures from the International Data Corporation (IDC) show that global shipments rose 142.4 per cent during the first quarter of this year alone.
This is higher than the entire first half of 2012, showing that consumers really are embracing the trend for smaller screen devices.
Apple remains the market leader – followed by Samsung – although there are various other brands trying to make an impact on the buying public.
With this rise in mobile devices comes a number of challenges for marketers, who need to make sure their content strategies are accessible on the move.
As we reported earlier in the week, the recent Econsultancy/Monetate Realities of Personalisation Report showed that just 14 per cent of businesses have personalised their fresh content for tablet users.
The fact is that people want their information to be easily accessible and, as the IDC figures show, simple to view using mobile tablet devices.
It is therefore essential for marketers to take a look at their content strategy and see whether it is meeting these criteria – if not, there is no time like the present to start making changes.
Demand for tablets doesn't look likely to be going away anytime soon, so businesses ignore the trend at their peril.
Companies that embrace this technology have the opportunity to set themselves above their competitors – content needs to be tailored to the tablet-using public and optimised for use on these devices.
It has never been more important to regularly review your content marketing strategy, asking yourself the question whether it is likely to appeal to the average tablet user.
Keeping content fresh and interesting is what people want these days – and of course, the ability to be able to access it while on the move.
Posted by Emma Furze