Content Marketing Blog

What does your Facebook account history look like?

One thing that many people fail to realise about social networking is that once you put something on the internet, it stays there forever.

This is why it is important to make appropriate choices when updating your profiles and protecting your private information.

Just last week, Aimee blogged about the importance of employing a sensible social media strategy when using networks such as Facebook, Twitter and LinkedIn.

With so many companies and professionals turning to social media these days, you want to make a good first impression.

You may also be interested in tracking your account to see what updates you have made in the past.

In a blog post yesterday (April 12), Facebook announced improvements to its Download Your Information tool.

Found in account settings, this option allows you to download a copy of your personal data, such as photos, posts, messages, friend lists and even chat conversations.

With the updated version, you can now also access previous names, friend requests you've made and all of the IP addresses you've logged in on.

Facebook came under fire last year when Austrian law student Max Schrems asked for a detailed record of his account activity.

When Mr Schrems found out exactly how much data the company had stored about him, he took it to the Irish Data Protection Commissioner (DPC).

As a result Facebook was advised by the DPC to make its policies on data storage and privacy clearer.

Yesterday's announcement shows signs that transparency is improving, albeit slowly.

"This [updated] feature will be rolling out gradually to all users and more categories of information will be available for download in the future," Facebook said on its Privacy and Policy page.

In the meantime, the best thing you can do to protect yourself online is to try to remember to update your accounts sensibly.

With the right fresh content strategy and a touch of common sense, Facebook is fantastic for social media marketing and personal networking.

Posted by Jess O'Connor