Content Marketing Blog

What to avoid when writing a company blog

It seems that everyone has a company blog these days – from local businesses to global corporations, keeping customers and clients in the loop online has become the norm.

However, as with every type of marketing strategy, there are right and wrong ways of going about corporate blogging.

Here are some top tips on how to avoid creating a company blog that is the talk of the town for all the wrong reasons.

Don't make it sound like a personal blog

One of the first keys to corporate blogging is to keep things business-like, which means avoiding sounding too colloquial or over-friendly.

By all means add some personality to your posts, but make sure this is not at the expense of giving the wrong impression about your brand.

Only post interesting content

Bear in mind that people don't have to read your blog.There are plenty of other portals out there, so loyalty to your posts is not always high on a reader's agenda.

It is therefore essential to create content that is interesting to your audience. Fail to do this and your readership will fall significantly.

Don't ignore social media

These days, the success of a company blog is often determined by how easily it can be shared on social media. Remember, personal recommendations are often the main drivers of traffic.

If you don't make it easy for your posts to be shared, chances are people simply won't bother, which could see you missing out on new subscribers.

Always adhere to company policies

Company policies are put in place for a reason, which is why you can't afford to ignore them when writing a blog.

Don't name clients without prior consent and don't use the blog to air grievances – staying professional at all times is imperative!

Posted by Emma Furze