Who should you target – smartphone or PC users?
The growing number of smartphone users perusing the internet means brands conducting content marketing need to come up with innovative new ways to target this audience.
Many businesses have already begun to adapt their websites so they’re suitable for smartphone users.
Despite this, a recent study by Tribilis has shown that the vast majority of websites aren’t up to scratch.
The study revealed only 21 per cent of websites were deemed to load quickly. A further 69 per cent took longer than four seconds, while 31 per cent took anywhere between eight and 48 seconds.
The main reason behind this is that many websites have image heavy content, slowing down the loading time significantly. According to the study this happens if the site has a weight of more than 1 MB.
Brands wanting to successful reach mobile users need to make changes to their website.
That being said, it is important to remember that the mobile marketing is still in the early stages.
In fact, recent statistics have revealed that PC users are still your safest bet.
AddThis statistics found people are more likely to find content engaging from their PC, as opposed to a smartphone.
According to the data, 65 per cent of total online engagement is done through PC, compared to 35 per cent on mobile.
In today’s quick-paced market, brands need to be malleable if they want to survive. Businesses should be ready to seasonally adjust their content strategy in order to meet the needs of consumers.
As we can see, engagement levels are much higher on PC, but if there’s one thing that today’s market has taught us, this could change at the drop of a hat.
Posted by Dylan Brown