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Why are Apple and Google at each other’s throats?

With the countless number of nude celebrity photos floating about the internet, it’s understandable why online privacy has become a touchy subject of late.

In fact, digital giants Apple and Google have been fighting over this subject recently.

In a recent press release, Apple’s CEO Tim Cook made a declaration to its customers that their organisation doesn’t look at your personal data.

Although Cook never outright mentioned Google, the statement is generally accepted as a jab at the company that was at the centre of the Snowden case last year for giving away personal information to NSA.

“We don’t build a profile based on your email content or web browsing habits to sell to advertisers. We don’t ‘monetize’ the information you store on your iPhone or in iCloud. And we don’t read your email or your messages to get information to market to you.,” said Cook.

“When an online service is free, you’re not the customer. You’re the product,” he added.

In response, Google’s executive chairman Eric Schmidt denied allegations that Google is selling people’s personal data to advertisers in an interview with CNBC.

Instead, Schmidt claimed Google’s loyalty is to consumers, and questioned Cook’s knowledge behind his accusations.

“We do targeted ads against Gmail, which we’ve done for a decade, but we don’t otherwise use that information,” said Schmidt.

Schmidt stated that Google’s products only gather personal data with user permission, and consumers have the ability to customise their privacy settings.

Although Google and Apple are both in the digital field, the two companies offer very different services. While Google’s main focus is on search, email, and browsing products, Apple’s area of expertise is computer, smartphone and other electronics.

So what’s with why the conflict between the organisations?

Since both companies are in the tech business, they are constantly going into eachothers territory.

For example, although overall smartphone sales are on the up-and-up, Apple has been losing out to Google’s Android sales.

As of Q2 of this year, Android occupied 84.7 percent of worldwide sales, while iOS was only at 11.7 percent, according to IDC.

As Google products such as Chrome or Play are the go-to web browser for Android devices, and Apple uses it’s own Safari browser for iOS, there is conflict over market share.

Both of these companies are determined to take the lion’s share of the mobile browsing market, which makes it much clearer why they are now at each others throats.

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