Content Marketing Blog

Why are Europeans flagging their own content?

The European Commission’s ‘right to be forgotten‘ ruling means Europeans can request that Google remove inaccurate or irrelevant search results so that person’s reputation is not damaged.

That being said, Google also has the right to reject any of these requests if they don’t match up with their criteria.

And Google rejects the majority of them – and once you hear about some of these ridiculous requests you will understand why.

Reputation VIP, the parent company of a site called Forget.me that sends through these requests to Google recently produced an infographic showing some of the rejected requests.

So far, Forget.me has processed over 15,000 requests, but only half have been responded to by Google. Of this amount, 59 percent have been rejected.

As was expected when the ruling came into effect, many businesses are trying to remove negative feedback about their products or services.

The main reason for rejection was “interesting to potential customers of your professional service” – taking up 26 percent.

The second major reason, and here’s where it gets humorous, was “you are the author of that content” at 22 percent.

And if asking Google to remove your own content isn’t bizarre enough, some other reasons for rejection were “it’s your social network profile” at 13 percent, and “it refers to another person” at 7 percent.

Although the reasoning behind the ‘right to be forgotten’ makes sense – as people were being haunted by the dodgy deeds in their past, or even from things they never did – the ruling sparked a lot of controversy.

Skeptics were afraid businesses were going to misuse the ruling for their own benefit, such as to increase their site’s SEO by removing negative content, which seems to be already happening.

Posted by Dylan Brown

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