Content Marketing Blog

Why are photos the best way to attract social media users?

Online consumers have become accustomed to being bombarded with generic posts from brands on social media. Businesses wanting stand out from the crowd need to include visual content such as photos into their content marketing strategy.

Pictures can be an extremely powerful marketing tool as they can get across your brands message in a matter of seconds. In fact, visual data is processed 60,000 times faster by the brain than text, according to a recent infographic by WebDam Solutions.

Including photos is a great way to improve your social media strategy. On Facebook,  the world’s most popular social networking site, posts that include photos receive the most engagement on Facebook, according to Social Bakers.

If your photo is received positively it could be shared across social media, which is a great way to increase brand awareness and loyalty.

Photo-sharing has become incredibly popular on social networking sites. A recent study by Pew Research Centre interviewed 1,000 adults over the age of 18 and found 64 per cent of internet users share photos or videos on social media.

While 54 per cent of those interviewed said they post original photos or videos themselves, a further 47 per cent said they share photos or videos they have found.

The recent increase in smartphone users is greatly responsible for this photo-sharing trend. Smartphones make it easy to share photos and videos on the internet and, as a result, people are sharing more.

The numerous photo-sharing apps available have made this even easier for mobile users. The Pew study found that 18 per cent of interviewees are active on Instagram, and 9 per cent said they use Snapchat.

This trend has taken off in Australia as well, with 1.6 million Australian Instagram users and a large following on other photo-sharing sites like Pinterest and Flickr, according to Frank media.

Brands wanting to tap into this market should consider what message they are trying to get across to their target audience and then post engaging photos centred around this message.

Posted by Dylan Brown