Content Marketing Blog

Why do Australians use social media?

That's a big question that many marketers, advertisers and companies may be considering, with Australians increasingly making their presence felt on social media sites.

The recently released 2013 Yellow Social Media Report gives some insight into this, with the most cited reason to 'catch up with family and friends' (94 per cent).

This reason of family and friends connection blows all the other answers out of the water, with sharing photos or videos trailing behind at 47 per cent.

Co-ordinating parties or other shared activities (29 per cent) came in third equal with 'to get information on news and current events', with following or finding out about particular brands or businesses in general (25 per cent) taking fourth spot and finally finding out about entertainment events coming in fifth.

The report indicates that there has been some growth over the years in the number of Australians wanting to find out about businesses, with this percentage increasing from 15 per cent in 2011 to 25 per cent in 2013.

This shows that more people are going online to find out more about companies, emphasising how important it is to have your social media strategy updated and ready to go with the current social media marketing trends.

While it's all well and good to have a presence online, it's important to push through one that is compelling and engages users!

Researching products and services you might want to buy has also witnessed growth from 2011 to 2013, going up from 12 per cent to 20 per cent.

Is your social media page equipped to deal with such research inquiries, most importantly, do you provide links back to your products on your website?

Ensure that you're providing the information your consumers want on your social media pages – or at least – giving links to the appropriate websites!

Posted by April Revake.