Content Marketing Blog

Why HTML5 may reduce a site’s reliance on third-party scripting

The introduction of the fifth generation of hyper text markup languages (HTML) has already made its debut, with several sites already showcasing what the new system of coding is capable of.

Exciting new features have been announced that have the potential to improve a website, but there is still a lot of confusion about just how they can help end users.

The basic idea behind HTML5 is that it has the potential to reduce a page's reliance on third-party scripting by replacing its function with standardised tags.

Despite this being the first update to the markup language since 1999, Brandon Satrom – a writer for the Microsoft developers' network magazine – says he can explain the changes quite simply.

As he puts it, the new iteration of the markup language can be described as "HTML plus CSS plus JavaScript".

There are new tags that allow web designers to describe articles, footers, and time displays in pure HTML, without extra code.

This means that pages of original content can be designed to be viewed on a range of platforms and devices with far less concessions and a more unified look.

Website owners want to eliminate the errors that result from third-party scripting as these issues have the ability to reduce the end user's enthusiasm for interaction.

According to Satrom, this desire has been a big part of the push behind the development of HTML5.

It is this potential for interoperability that will be of interest companies with an online presence, allowing them to show an image that enhances other branding efforts.

As the new features of HTML5 are slowly released by the World Wide Web Consortium, those businesses actively involved in social media marketing may find that the new markup language has the potential to streamline the way their customers interact online.