Why you should get into corporate blogging
Anyone with their finger on the pulse of online marketing can't help but have noticed the rise in company blogging over recent years – but how can you use the trend to your advantage?
Company blogs can serve a range of functions, all of which enhance your online presence and therefore customer following.
We've put together a list of why corporate blogging should be high up on your agenda.
Create a sense of authority
With many businesses jostling to become an authority on their particular sector or industry, setting up a company blog is a great way to achieve this.
Not only will people look to you for advice and guidance, but chances are that your web traffic will increase as word gets round that your blog is a fantastic source of information.
Improve your SEO
SEO – or search engine optimisation – is very much a buzzword in the realm of online marketing – and for good reason.
After all, you want people to visit your site through certain search terms, which is where a blog can come in handy – optimise your pages for search and watch as the readers flock in!
Complement your social media strategy
If you company is currently running a social media marketing strategy, what better way to enhance it than through a blog.
Every time you write a post, make sure the link is posted to social networks such as Twitter and Facebook – this way you can improve readership and engagement with your followers.
Give your company a voice
It is all too easy for businesses these days to fade into the crowd, but a company blog will give you a platform to express your views.
Providing fresh content on issues currently in the media will help your organisation stand above its competitors.
Posted by Emma Furze