Content Marketing Blog

Will Twitter be able to handle the increased traffic over the Olympic Games?

This year's Olympic Games are set to be a 'social media event', with many spectators predicting that conversations about the competition will peak across sites such as Facebook and YouTube.

Where in the past we may have sent emails or picked up the phone to have a chat about the Games, the rise in popularity of social networks mean that they are bound to be abundant with fresh content and material surrounding the event.

Yet will the platforms be able to cope with the amount of increased traffic? Some people are already concerned about Twitter's ability to support extra users, as the site experienced major problems for around an hour today (July 27).

With the opening ceremony set to kick off tomorrow morning (local time), Twitter crashing is untimely, to say the least.

That said, the microblogging site said that the increased amount of Olympic traffic allegedly had nothing to do with the problems.

"The cause of today's outage came from within our data centres," Mazen Rawashdeh from the site's Engineering department said in an official blog post released earlier today.

"Data centres are designed to be redundant: when one system fails (as everything does at one time or another), a parallel system takes over. What was noteworthy about today's outage was the coincidental failure of two parallel systems at nearly the same time."

So it seems to be a case of phenomenal bad luck for Twitter, who claim they are doing everything in their power to ensure that it won't happen again.

In the meantime, the good news is the hash tag #Olympics is still generating plenty of original content on the site, as people countdown until the event officially begins.

Posted by Jess O'Connor