Content Marketing Blog

World first as smartphone shipments outstrip standard models

Traditional mobile phones – or feature phones as they are referred to by people in the know – could soon be a thing of the past, as new figures show that smartphones are gaining further popularity.

Statistics from the International Data Corporation's (IDC's) Worldwide Quarterly Mobile Phone Tracker reveal that the global market grew four per cent in the year to the first quarter of 2013.

In fact, vendors shipped 216.2 million smartphone units in the first three months of this year alone, which represented more than half (51.6 per cent) of total phone shipments.

As senior research analyst at IDC Kevin Restivo points out, people's attitudes towards their technology are changing – and technology experts have to keep up with the latest trends.

He commented: "Phone users want computers in their pockets. The days where phones are used primarily to make phone calls and send text messages are quickly fading away.

"As a result, the balance of smartphone power has shifted to phone makers that are most dependent on smartphones."

With technology trends changing all the time, it is essential for marketers to keep up pace with how people are consuming content – and this latest data shows that optimising sites for mobile devices is crucial.

After all, what is the point in having a sound content strategy if smartphone, tablet and users of other portable devices are unable to access it?

Other recent research from IDC suggested that tablets could soon become more popular than PCs – and this this trend could emerge as early as this year.

This shows that ignoring people's dependence on mobile devices is no longer an option – instead, marketers need to embrace the new opportunities that they present.

How has your content strategy changed to reflect the rise in new technology? Is your site optimised for mobile use?

Posted by Emma Furze