Content Marketing Blog

Yahoo! integrates Twitter posts into news stream

Twitter has taken a step closer to social networking domination, as Yahoo! announces that it will be displaying tweets alongside its news stream.

This feature will first be rolled out on the Yahoo.com site – it's not yet clear whether its success will see it taken worldwide.

Chief executive officer of Yahoo! Marissa Mayer explained that Twitter has become an important source of real-time updates, as people hope to connect with politicians, celebrities and media outlets.

She pointed out that writing just 140 characters can "connect athletes with their fans, capture live chatter from the red carpet, and inspire global debate".

As a result, news sources are now seeing social media as a credible source of information, which is why Yahoo! has taken the step to include Twitter content alongside its news feed.

Ms Mayer highlighted that users will find themselves faced with relevant and personalised Tweets to make their experience of the search engine even more positive.

The content will be available across a host of categories, including sports and entertainment, so people can stay connected to their favourite topics.

The success of this development is yet to be seen, but if it does prove a hit with users, it could have widespread implications for social media marketing.

When running Twitter campaigns, there is the opportunity for brands to capitalise on major news stories that are running in the press – especially if their tweets are going to be seen by a wider audience.

Using hashtags associated with these events could become more important, as this helps to link together posts on the same theme.

This latest move from Yahoo! also emphasises that people are in search of content that is relevant to their needs and interests, which is something that every company with an online presence should bear in mind.

Posted by Emma Furze