Content Marketing Blog

YouTube investigates journalism

Since February 2005, YouTube has enabled people to share original content and videos throughout the online space.

Recently, the video sharing site has begun to offer increasing levels of interactivity to its viewers, with clickable notes and message boards encouraging broader communications.

In addition, YouTube is now looking to provide browsers with a new offering – dedicated channels for investigative journalism.

It has been reported that the Center for Investigative Reporting in California (CIR) has been approached by the online company, seeking to organise extended collaboration agreements.

The not-for-profit organisation provides journalists with funds and access to assets that produce and promote high-quality, genuine investigative news stories.

According to ABC News Australia, the proposed agreement would see the CIR – which relies heavily on private donations – curating materials on behalf of the online video site.

Speculation has arisen surrounding the possibility that YouTube will assist with the presentation and distribution of the in-depth reports that the not-for-profit organisation helps to create.

The centre's executive director Robert Rosenthal explains that many traditional newsrooms have been facing financial constraints, with smaller budgets meaning they have had to shed staff.

Rosenthal asserted: "They're looking for content they can't produce."

The CIR is also understood to be in negotiations with a number of other organisations- including hardware giant Apple and search engine giant Google – perhaps to generate new opportunities for investigative journalism.

Rosenthal commented that a number of social media channels had begun exploring their options in regards to leveraging the unique nature of user generated content in online news reporting.

"There's a revolution around information and technology," said the director.