Content Marketing Blog

YouTube Live turns one and Google+ gets a makeover

Next time you log in to Google+ you may notice a few changes – the social network has been given a bit of a makeover.

Simplicity, functionality and a bit of beauty are behind this change, according to a blog by senior vice-president Vic Gundotra.

"We think you'll find it easier to use and nicer to look at, but most importantly, it accelerates our efforts to create a simpler, more beautiful Google," Mr Gundotra posted this morning (April 12).

Upgrades include an improved navigation system to help you manage your applications, "bigger, more beautiful photos", a new chat list and a new page called Explore that shows what's trending on the site.

The improvements may also help draw attention to your fresh content – conversation cards will make it "easier to scan and join discussions", and there is also an "activity drawer that highlights the community around your content".

Google-owned company YouTube also announced a few changes earlier this week. To celebrate the first birthday of YouTube Live, some flashy new features were implemented – additions that may help video makers generate a profit.

A pay-by-view option for the streaming of live content has been introduced.

"You can now monetise your live events with advertising or paid options," YouTube partner product manager Varun Talwar wrote in a blog post on April 10.

"A live event can be claimed in the new video manager like any other video and monetised with instream ads or paid options where you can set price by country," he added.

This potentially lucrative option is not yet available in Australia, but Mr Talwar promises that plans to roll out Live access across the world are underway – we just have to be patient.

"We've developed these features with the expectation many more of you will eventually use YouTube Live, and like we said last year, this process takes time to roll out broadly."