Content Marketing Blog

YouTube’s latest update gives creators more control

Popular video-sharing site YouTube has become a powerful content marketing tool over the past few years, mainly because it gives brands the opportunity to attract online consumers by posting videos.

But the site has always been plagued by its controversial comments section, which has been updated yet again in another attempt to please both video creators and users.

YouTube recently made an update that allows creators to manage comments from a single dashboard instead of independently, according to a post on the YouTube Creators Blog.

These new changes give creators much more control over comments underneath their videos. They can now easily remove comments, flag them, give them a thumbs up, or reply back all from one place.

Now creators can monitor all comments that have been published, are still pending, or have been marked as spam. They can also set up filters where they can allow comments by trusted users to be published automatically, or ban users they don’t trust.

YouTube also promised more features such as replying inline or expanding all replies, that will come into effect shortly.

Last year the video-streaming site made a major update to its comments section that blocked negative or irrelevant comments from appearing underneath videos. The update also made it compulsory for users to have a Google+ account if they wish to make a comment.

As can be expected, this annoyed many users who could previously comment freely through their YouTube accounts. Also, the update was thought to be a push by Google to boost the popularity of their social networking site Google+.

However, Youtube is still by far the world’s most popular video-sharing site, with 159.1 million unique viewers last month, according to ComScore.

The site is also popular with Australians, with over 11 million unique viewers in September last year, according to Frank Media.

Despite the comments section controversy, these updates have made social media marketing more effective for brands, as by monitoring the comments section they can control how they are received by other viewers.

Posted by Dylan Brown