Content Marketing Blog

Zynga snaps up OMGPOP for $180 million

Just weeks after we wrote about Draw Something claiming the top spot among mobile downloads, the play-and-share app's developer OMGPOP has now been brought out by rival Zynga.

The social network game development company reportedly offered a takeover bid of US$180 million, as well as $30 million for employee retention payouts.

"We think Draw Something is one of the most social, most expressive mobile games ever built with its unique social competition and unmatched player generated content," Zynga's chief mobile officer David Ko said (March 21).

"We're excited about the brands OMGPOP has developed to date and we look forward to supporting the team's creativity and helping scale their incredible games to an even bigger global audience."

Zynga – which boasts games such as FarmVille and Words with Friends – recently raised raised $1 billion in an initial public offering in December.

In the six weeks since its launch, Draw Something has been downloaded over 35 million times.

The app also recorded over 3,000 drawings per second at its peak on March 20, along with more than one billion drawings created by its users in the previous week.

Until recently, four-year-old OMGPOP had just 20 million registered users for its entire roster of games – now it can claim the title of developing the top word game in more than 84 different countries.

According to chief executive officer of OMGPOP Dan Porter, the game will continue to improve under the new deal.

"Zynga offered us a chance to focus on Draw Something – they know the power of the game and they planned with us how to let it keep rolling in the same fun, irreverent, social way that it has been," he said.

"Our new partners at Zynga know how to innovate at scale, and they're pushing the limits of social with their mobile games."

Posted by Elise Ferrari