You don’t have to know how to code to be a successful content marketer, but technology is going to play a big part in your Content Delivery. So, whether it’s getting your head around your company’s CMS or finding third-party tools to support what you’re doing there are real benefits to embracing the right technology.
If you’re daunted by that prospect – or even if you’re already using technology to power your content marketing – you should find these frequently asked questions helpful.
An API (or Application-Programme Interface, if we’re being fancy) is a programme that shuffles information from one system to another. It’s the technology that allows an external team to upload material to your site without needing to constantly meddle around in your website’s back end, or spend time learning your particular CMS.
And okay, this is Castleford’s landing page so we get to plug our stuff a bit: because we work for so many different companies we built our own Content API. It works with most open-source blogging platforms, and allows us to efficiently move the work that we do into the different platforms of each client.
Using Content Technology like our Content API has a number of benefits:
If you’re doing all of your content marketing in-house you won’t need a Content API. Instead you’ll access the CMS that sits behind your blog or website directly and create user profiles with different permission levels for your contributors.
This makes your CMS crucial to your Content Delivery so don’t outsource control of it to your IT department. Take some time to learn how it works, what it can do, what it can’t do and how to get around its annoying little quirks (they all have them).
If you’re in the market for a CMS our recommendation is to use WordPress. We try to do all of our development in WordPress. It’s the world’s most popular platform for blogs and websites, so getting external help is always easy. There’s also an active community building plugins for it, so if you can’t code and your developers are too busy, chances are you can find a shortcut for whatever you’re trying to do.
This bit could be its own eBook, but here some highlights just for starters: