Downloadable content is an essential part of any content marketing strategy. Whatever your website’s ultimate goal, offering high-value content for your users to download can generate actionable leads and drive your email nurture campaigns.
This whitepaper scopes out the benefits of using downloadable content and provides 40 tips for extracting maximum value from your investment in it. Here is a taster:
The majority of users who hit your website every day probably won’t be ready to commit to making a purchase, speaking to your sales team or signing up to a free trial. These are primary goals and will only be completed by users at the bottom of the sales funnel.
Downloadable content makes an excellent secondary goal. Users who are higher up the sales funnel and still doing their research are much more likely to download a relevant, valuable piece of content. And while that won’t be as useful to you as your primary goal, it’s much better than them bouncing off the site without taking any action at all.
If you’re spending money on marketing automation you absolutely need downloadable content to support it. Marketing automation platforms rely on email addresses to identify users and track their activity.
Compelling downloads help you gather more email addresses, identifying otherwise anonymous users. And they help move users down the sales funnel by nudging them closer to your primary goal.
Our whitepaper includes 40 tips for making use of downloadable content, but here are just 5 to get you started:
We hope this intro was useful. To learn more please download the whitepaper using the form at the top of the page.